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Travel & Leisure

Travel Gift Ideas for Travel Enthusiasts

Posted by Ongky Darmawansa on

Gift giving is not something new. In fact, it has become a tradition and everyone likes gift anyway. However, giving a gift sometimes can be challenging with so many options on the plate. Giving gift to your friends who really like to travel around the world can be challenging too.

Gift ideas for travel enthusiasts

Why?

Because they may have seen almost everything from around the world. It makes you think if it is good idea to give them a gift with the theme of travel. However, you also need to remember that the most important point of the gift is the thought. That’s what counts. Giving gift to travel enthusiasts can be challenging but fun at the same time.

Ideas of travel gifts

It is just common to run out of the ideas especially when it comes to gifts. There’s so many type of gifts you can give to travel enthusiast. However, it is even better if it’s related to something they like; travelling.

Travel gifts are varied in type, size, and of course, price. You can choose based on those factors. Here are some ideas of travel gifts you can give to your friends, families, or beloved ones who like travelling:

  • A gift is not always supposed to be expensive and fancy. You can give them simple gift such as word puzzle books. You see, travellers spend their time in places like airport, trains, planes, etc. They always involved in situation where they have to wait or sit for a long haul. Thus, word puzzle books is a good idea for gift because it can kills time. It can save travellers from boredom.
  • You can also give functional gifts such as eye mask or sleep aids. Travellers often have hard times during their trip. One of the most challenging things they should tackle down is the lack of sleep. Thus, eye mask and sleep aids can help them rest better when they are on the plane especially for a long haul flight.
  • Another functional gifts for travellers is reusable water bottle. This is very important for traveler because they spend their time exploring around. Water can keep them hydrated and reusable water bottle is great solution. They don’t have to keep buying water bottle during their travel. Reusable water bottle is also eco-friendly so it’s a great gift to give.
  • Another idea of travel gifts to be given to travellers is travel journal. This is something precious and meaningful especially for travellers who like writing, sketching, doodling, and so on. They can document their journey into the journal. You can also customise the travel journal for example for the cover part. You can make it more personal and fit the traveler’s preference.
  • Books are always right gift for anyone and any occasion. Books are varied in content so you can give your beloved travellers a book they’d like to read. You can give a book that can inspire them to travel more or a book about travel destination. Books can also help travellers to kill times when they are on plane, train, or airport.
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Why Digital Marketing Strategy in Bali is Seriously Important?

Posted by Ongky Darmawansa on

I think that I have never been seeing so many high business competition levels before as what I am watching in Bali at the moment. As one of the must-to-try marketing strategy, digital marketing has been the one of the best way to reach more online audiences for the past recent years and in my opinion, it seems to be that the businessmen will keep on using it for the next decade.

The reasons why digital marketing strategy in Bali is important

Since Bali has been on top travel destination list in the world, it then becoming the “honey for the bees” that keep on generating spirits to attracting the travellers. The more travellers are visiting, the good for various kind of businesses. But then, it is also means that the competition won’t be as easy as before. Mostly, the more businessmen will also means that the competitions in all levels can be higher than before.

And when the businessmen will be in such high competition, then finding ways to maintain the existing businesses and paths to survive in a “red ocean” market can be the things you should have never been missed. While you are doing that, you may are thinking about talking to the business consultants. The thing is, what is actually the business consultant is offering you? Services? Do they even know how to sell or rent a villa in Bali? Have they been tried to offering the travel packages before? If not, than it won’t be an office you will need to visit.

Don’t get me wrong in this, but even a new small business consultant today should have got a team that are knowing how to put ads on Facebook or at least have been paid that ads service before.

That’s why, you will need to think about starting and improving the new strategy which in this case is making use of the digital marketing idea. You are possible to uses it as the way you are going to introduce and improving your business performance especially when you are in Bali.

How serious does the business competition in Bali is so you should be in a hurry to apply for the digital marketing strategy?

I have been mentioned that Bali has been an island where people around the world are visiting regularly, even every single day. It doesn’t even matter if it will be in a high or low season or even out of the travel season at all. People are keep on coming.

Knowing that facts, then you may are thinking that the businesses in Bali will keep on opening right? While that will be true–sadly, it will also means that you will then think harder than before to market your business ever since there is not actually a thing called as the “an easy business to run in Bali.” There’s nothing such a thing. At least in my opinion and my own experiences. You are dreaming if you keep on thinking about that.

Most of the business lines in Bali, no matter what they are–are pretty much harder for the new business to be introduced and well-known by the many. And even for the businesses that have been establishing for years, they are giving the maximum efforts as well.

In proofing that, while I am writing this post, I am also typing on Google about “villa in Seminyak.” It is a village in Bali and has been quite popular ever since. You know how the result is? There is around 9,9 millions results on Google which is mean that the keyword is so much high to compete on search engines. It is only in a village, so I have no reasons to finds out more about the accommodation in one of the city or region in Bali. The competitions are too dark, my dear friends.

And there are more high competition levels that may can cause you thinking that whether or not the the offline and online business strategy in Bali, everything seems to be the same. Harder!

But, we should also think in a different perspective which is a competitive market is a good thing. That’s a very seriously important point for me. No matter how high the competitions are, many businesses are keep on running and the numbers of customers are raising. Therefore, if you are combining your previous business strategy with the digital marketing Bali, it can be the best ways for you to improving your business.

How to get it started?

When it comes to applying the digital marketing strategy for your business in Bali, the first you have to think about is counting on how many online assets your business have been got? And in answering that, you can listed down all its social media accounts as well as the official website. If you have not been built a business site before, than you may need to creates it first.

That’s how the digital marketing strategy will be applied where social media can be a place where your audiences are spending their times and where you can started your own ads campaign, while the website itself can be the main landing page for your customers.

You can use social media as the ads platform as well as starting to get the internet audiences and the business official website itself can be a place where you are selling things or offering your services. It is also a way where to get an organic audiences that are visiting your business page or site through search engines such as Google, Yahoo, Bing, etc.

If only there will be 2 platforms you can optimise your business through them, then that will only be the social media and an official website. That should be enough.