I think that I have never been seeing so many high business competition levels before as what I am watching in Bali at the moment. As one of the must-to-try marketing strategy, digital marketing has been the one of the best way to reach more online audiences for the past recent years and in my opinion, it seems to be that the businessmen will keep on using it for the next decade.
Since Bali has been on top travel destination list in the world, it then becoming the “honey for the bees” that keep on generating spirits to attracting the travellers. The more travellers are visiting, the good for various kind of businesses. But then, it is also means that the competition won’t be as easy as before. Mostly, the more businessmen will also means that the competitions in all levels can be higher than before.
And when the businessmen will be in such high competition, then finding ways to maintain the existing businesses and paths to survive in a “red ocean” market can be the things you should have never been missed. While you are doing that, you may are thinking about talking to the business consultants. The thing is, what is actually the business consultant is offering you? Services? Do they even know how to sell or rent a villa in Bali? Have they been tried to offering the travel packages before? If not, than it won’t be an office you will need to visit.
Don’t get me wrong in this, but even a new small business consultant today should have got a team that are knowing how to put ads on Facebook or at least have been paid that ads service before.
That’s why, you will need to think about starting and improving the new strategy which in this case is making use of the digital marketing idea. You are possible to uses it as the way you are going to introduce and improving your business performance especially when you are in Bali.
How serious does the business competition in Bali is so you should be in a hurry to apply for the digital marketing strategy?
I have been mentioned that Bali has been an island where people around the world are visiting regularly, even every single day. It doesn’t even matter if it will be in a high or low season or even out of the travel season at all. People are keep on coming.
Knowing that facts, then you may are thinking that the businesses in Bali will keep on opening right? While that will be true–sadly, it will also means that you will then think harder than before to market your business ever since there is not actually a thing called as the “an easy business to run in Bali.” There’s nothing such a thing. At least in my opinion and my own experiences. You are dreaming if you keep on thinking about that.
Most of the business lines in Bali, no matter what they are–are pretty much harder for the new business to be introduced and well-known by the many. And even for the businesses that have been establishing for years, they are giving the maximum efforts as well.
In proofing that, while I am writing this post, I am also typing on Google about “villa in Seminyak.” It is a village in Bali and has been quite popular ever since. You know how the result is? There is around 9,9 millions results on Google which is mean that the keyword is so much high to compete on search engines. It is only in a village, so I have no reasons to finds out more about the accommodation in one of the city or region in Bali. The competitions are too dark, my dear friends.
And there are more high competition levels that may can cause you thinking that whether or not the the offline and online business strategy in Bali, everything seems to be the same. Harder!
But, we should also think in a different perspective which is a competitive market is a good thing. That’s a very seriously important point for me. No matter how high the competitions are, many businesses are keep on running and the numbers of customers are raising. Therefore, if you are combining your previous business strategy with the digital marketing Bali, it can be the best ways for you to improving your business.
How to get it started?
When it comes to applying the digital marketing strategy for your business in Bali, the first you have to think about is counting on how many online assets your business have been got? And in answering that, you can listed down all its social media accounts as well as the official website. If you have not been built a business site before, than you may need to creates it first.
That’s how the digital marketing strategy will be applied where social media can be a place where your audiences are spending their times and where you can started your own ads campaign, while the website itself can be the main landing page for your customers.
You can use social media as the ads platform as well as starting to get the internet audiences and the business official website itself can be a place where you are selling things or offering your services. It is also a way where to get an organic audiences that are visiting your business page or site through search engines such as Google, Yahoo, Bing, etc.
If only there will be 2 platforms you can optimise your business through them, then that will only be the social media and an official website. That should be enough.